How to Find and Attract Early Adopters
- November 23, 2019
- Posted by: Warren
- Category: Communications Strategy, Early Adopters, Startups
1 Comment
The most effective method of finding and recruiting early adopters is through a technique called “infrastructure relations.” It is a word-of-mouth method of identifying the best early-adopters for your product or innovation.
Four Unexpected Characteristics of Early Adopters
- October 22, 2019
- Posted by: Warren
- Category: Early Adopters, Innovation, Startups
Early adopters play a significant role in the beginnings of your high-tech company. Unfortunately everything you learn about marketing to early adopters will fail miserably when you try to use it in the future.
An Introduction to Market Engineering
- August 2, 2019
- Posted by: Warren
- Category: Market Engineering
Market Engineering is a method of avoiding high-tech failure by using a holistic view of both your product and target market. In a well-engineered market, products become a better fit for the changing needs of individuals.
Go-To-Market Planning Is All About Avoiding Dead Zones
- July 25, 2019
- Posted by: Warren
- Category: Business planning, Innovation, Startups
How do you go from an idea or technology to building the right product for the right market to broad market adoption to building a successful company? The answer is in understanding the needs and motivations of each group in the adoption lifecycle.
How to Maximize Positive, Word-of-Mouth Communication
- June 29, 2019
- Posted by: Warren
- Category: Communications Strategy, Startups
Word-of-mouth communication often deals with awareness, interest, the source’s trial experience and product benefits all at the same time. This can move the recipient rapidly through the stages of purchase decision making and often even creating a reason for purchasing, all in one “exposure.”
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