Packaged Professional Services

UNLOCK is our full-service Value Alignment methodology which includes all of the necessary steps and deliverables to define, develop and dominate your market category. It is well-suited for more mature companies.

With UNLOCK, we will become an integral part of your executive team for the first six months of your value alignment journey. Think of us as an extension to your team during this period. Once we break through your biggest obstacles to adoption, we will remain a committed advisor as your company considers new growth opportunities, strategic partnerships, and sales channels.

Most consultants providing professional services will not offer this level of commitment. But we will.

OUTSMART is our Value Alignment optimization methodology which includes the necessary steps and deliverables to define, develop and dominate your target market segment. It is well suited to growth-stage companies.

OUTSMART is about defining your most lucrative target market segment in a matter of months. It’s a fast-paced series of workshop sessions focusing on key questions that force tough decisions and thoughtful follow-up work by you and your team.

OUTSMART is also about training a member of your executive team to become a value-alignment expert and how to run the target market selection process and domination methodology. It’s real work, it’s exciting and it’s challenging. It’s as much about the actual work products as it is about moving your team to a new way of thinking and executing without relying on technology for differentiation.

ACCELERATE is a highly structured three-month engagement designed to provide early-stage companies with everything they need to define and dominate their first high-growth opportunity. Through a series of highly collaborative working sessions, companies develop value-alignment problem statements, solutions, market segments, blueprints, points-of-view and initial plans for segment domination. These are exactly the same core elements our professional services are focused on, but they are created on a shorter timescale with fewer rounds of revision.

With ACCELERATE, companies identify an internal market development lead to partner closely with a lead advisor from High Tech Strategies. Through initial planning sessions, we develop drafts that guide our workshops, and help refine and synthesize conclusions following those workshops. In the process, the internal market development lead gains a deep and useful understanding of Value Alignment, while pushing their company to make the decisions that are the foundation of a powerful category leadership position.

The pace of ACCELERATE is fast, matching the pace of most early-stage startups which makes it the ideal service for these companies. It is purpose built to meet their needs by helping to align teams, clarify a strategy and arm these companies with everything they need to establish segment leadership early in their market development process.

Our professional services are the difference between success and failure

Read our in-depth analysis of the reasons behind high-tech failure.

And please visit the Value Alignment Infographic on this website to see how value creation, delivery and communication MUST change across the adoption lifecycle, which requires constant realignment of all of your business processes.