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chasm crossing confusion

Chasm Crossing Confusion

Why the Concept of a Gap in the Technology Adoption Lifecycle is so Widely Misunderstood? In my work with CEOs and their teams in high-tech companies, I am constantly surprised by how many people misinterpret the innovation-adoption curve and are confused by crossing the chasm. And after speaking with several hundred business leaders, investors and product/marketing professionals across multiple industries,…

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