Crossing the Chasm Summary

Crossing the Chasm is an innovation-adoption model that was first recognized and described by Lee James and Warren Schirtzinger, both of whom worked for Regis McKenna Inc. in the Pacific Northwest. The chasm model describes a market’s acceptance of a new product in terms of the types of users it attracts throughout its useful life.

January 12, 2023
3 Comments
How to Accelerate the Adoption of Innovations

Worries about loss of progress or lost advantage, relying on an unproven vendor, and the absence of peer-level support hold many people back from adopting new products and innovations. Here’s how to create an innovation that accounts for the human need for safety.

December 7, 2022
1 Comment
Go-To-Market Planning

How do you go from an idea or technology to building the right product for the right market to broad market adoption to building a successful company? The answer is in understanding the needs and motivations of each group in the adoption lifecycle.

May 17, 2022
1 Comment
Characteristics of Early Adopters

Early adopters play a significant role in the beginnings of your high-tech company. Unfortunately everything you learn about marketing to early adopters will fail miserably when you try to use it in the future.

February 10, 2022
1 Comment
How to Find and Attract Your First Customers

The most effective method of finding and recruiting early adopters is through a technique called “market relations.” It is a word-of-mouth method of identifying the best early-adopters for your product or innovation.

August 17, 2021
1 Comment