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High Tech Strategies, Inc.
  • CAL
    • Markets
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    • Product Definition
    • Sales Strategy
    • Positioning
    • Cost-Benefit Ratio
  • SERVICES
  • RESULTS
  • RESOURCES
  • ABOUT
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  • Crossing the Chasm Summary

    • September 19, 2020
    • Posted by: Warren Schirtzinger
    • Categories: Early Adopters, Innovation
    No Comments
    Portland, OR

    The Chasm concept was first recognized and described by Lee James, a senior executive working in the Pacific Northwest for Regis McKenna Inc.

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  • Four Characteristics of Early Adopters That Will Hurt Your Business

    • May 29, 2020
    • Posted by: Warren Schirtzinger
    • Categories: CleanTech, Early Adopters, Innovation
    No Comments
    Unreliable characteristics of visionaries

    Early adopters play a significant role in the beginnings of your high-tech company. Unfortunately everything you learn about marketing to early adopters will fail miserably when you try to use it in the future.

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  • How to Find and Attract Your First Customers

    • November 23, 2019
    • Posted by: Warren Schirtzinger
    • Categories: Communications Strategy, Early Adopters, Startups
    No Comments
    Attract early adopters

    The most effective method of finding and recruiting early adopters is through a technique called “infrastructure relations.” It is a word-of-mouth method of identifying the best early-adopters for your product or innovation.

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High Tech Strategies, Inc.

Warren Schirtzinger is an expert in psychographics and the development of strategies that lead people to adopt new innovations.

Warren is an intellectual capitalist. He helps emerging high-tech and CleanTech companies: launch new products or innovations, attract the right customers at the right time, and dominate their markets.

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