Crossing the Chasm Summary
- September 19, 2020
- Posted by: Warren Schirtzinger
- Categories: Early Adopters, Innovation
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The Chasm concept was first recognized and described by Lee James, a senior executive working in the Pacific Northwest for Regis McKenna Inc.
Four Characteristics of Early Adopters That Will Hurt Your Business
- May 29, 2020
- Posted by: Warren Schirtzinger
- Categories: CleanTech, Early Adopters, Innovation
Early adopters play a significant role in the beginnings of your high-tech company. Unfortunately everything you learn about marketing to early adopters will fail miserably when you try to use it in the future.
How to Find and Attract Your First Customers
- November 23, 2019
- Posted by: Warren Schirtzinger
- Categories: Communications Strategy, Early Adopters, Startups
The most effective method of finding and recruiting early adopters is through a technique called “infrastructure relations.” It is a word-of-mouth method of identifying the best early-adopters for your product or innovation.
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