The amount of product adoption in the marketplace is regulated by the product's cost benefit ratio. Which explains why Zoom and many other online services have seen a surge in paying customers and explosive growth during the COVID-19 pandemic. It’s because the perceived value of online services has changed and the benefit of using zoom, which includes avoiding the COVID…
In 1983 I was flying on a small regional airline when our landing gear got stuck…halfway between up and down. This experience taught me all about pattern recognition. I had departed from Memphis, TN and was flying to Mountain Home, AR on a tiny regional airline appropriately named “Mountain Home Airlines.” As we approached our destination, the co-pilot turned to me (the…
We help high-tech companies use their go-to-market strategy as a way to create exceptional value for customers while ensuring competitive advantage over a tsunami of new competitors.
