Articles and Insights


How a Crisis Can Dramatically Boost Product Adoption

The amount of product adoption in the marketplace is regulated by the product's cost benefit ratio.  Which explains why Zoom and many other online services have seen a surge in paying customers and explosive growth during the COVID-19 pandemic. It’s because the perceived value of online services has changed and the benefit of using zoom, which includes avoiding the COVID…

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Situational Awareness

Pattern Recognition: the key to new product success

In 1983 I was flying on a small regional airline when our landing gear got stuck…halfway between up and down. This experience taught me all about pattern recognition. I had departed from Memphis, TN and was flying to Mountain Home, AR on a tiny regional airline appropriately named “Mountain Home Airlines.” As we approached our destination, the co-pilot turned to me (the…

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