Warren Schirtzinger is an expert in innovation-adoption, a pioneer of technology adoption theory, the co-creator of the chasm marketing model, as well as the inventor of the Customer Alignment Lifecycle™ and the Low Risk Recipe™
As a veteran strategic advisor, Warren believes too many great products and innovations fail unnecessarily. And the lack of mainstream adoption prevents meaningful change. This is the real tragedy behind failed innovations. They might have changed the world…if only the inventor had known how to achieve widespread adoption.
Managing high-tech products is hard, mostly because it requires both focus and judgement. The defining characteristic of an innovation-adoption expert or an experienced high-tech founder is “situational awareness.” It is the ability to pay attention to many different systems all at once.
This leaves most entrepreneurs asking: Will I ever realize the dream that launched my new product or company? Will I ever build something bigger than myself?