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How a Crisis Can Dramatically Boost Product Adoption

Product adoption is typically determined by its cost benefit ratio, which is a measure of its value to the customer.  COVID-19 helps startups and established companies amplify the value of their product. And the best way to measure this value is with a cost benefit analysis.

January 21, 2024
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Characteristics of Early Adopters

Early adopters play a significant role in the beginnings of your high-tech company. Unfortunately everything you learn about marketing to early adopters will fail miserably when you try to use it in the future.

December 21, 2023
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Crossing the Chasm Confusion

A comprehensive research project conducted by High Tech Strategies confirms that there is an epidemic of misunderstanding surrounding “crossing the chasm” and the theory behind the framework. In this article we identify the six areas that create the greatest amount of confusion.

December 13, 2023
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Accelerating Electric Vehicle Adoption

Recently, the managing partner at High Tech Strategies analyzed the perception of risk held by potential buyers and users of electric vehicles. The results of his findings are contained in the PowerPoint presentation that is included in this article.

November 4, 2023
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Crossing the Chasm Summary

Crossing the Chasm is an innovation-adoption model that was first recognized and described by Lee James and Warren Schirtzinger, both of whom worked for Regis McKenna Inc. in the Pacific Northwest. The chasm model describes a market’s acceptance of a new product in terms of the types of users it attracts throughout its useful life.

January 12, 2023
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Situational Awareness: the key to new product success

Situational awareness is critical to the success of new high-tech businesses and products. Sometimes called “doing the right things at the right time,” your activities and business disciplines must always be in alignment with the customer or end user.

December 20, 2022
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How to Accelerate the Adoption of Innovations

Worries about loss of progress or lost advantage, relying on an unproven vendor, and the absence of peer-level support hold many people back from adopting new products and innovations. Here’s how to create an innovation that accounts for the human need for safety.

December 7, 2022
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An Introduction to Market Engineering

Market Engineering is a method of avoiding high-tech failure by using a holistic view of both your product and target market. In a well-engineered market, products become a better fit for the changing needs of individuals.

August 11, 2022
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Market Relations: Wiring the Market for Success

Word-of-mouth communication often deals with awareness, interest, the source’s trial experience and product benefits all at the same time. This can move the recipient rapidly through the stages of purchase decision making and often even creating a reason for purchasing, all in one “exposure.”

August 3, 2022
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Go-To-Market Planning

How do you go from an idea or technology to building the right product for the right market to broad market adoption to building a successful company? The answer is in understanding the needs and motivations of each group in the adoption lifecycle.

May 17, 2022
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