The Customer Alignment Lifecycle™

The Customer Alignment Lifecycle is the best way to manage and build a company. It helps you align your product, sales, and communications strategies with the highest-priorities and needs of your customers.

By using this interactive tool, you will be able to see how “buyer psychology” changes over time. And above all, this tool will transform the way you think about your product.

How It Works

Use this alignment lifecycle infographic to see and understand the predictable evolution in:

  • customer characteristics
  • the customer’s value proposition
  • product attributes and expectations
  • the preferred type of sales channel
  • competitive positioning and messaging
  • cost-benefit requirements

These six dimensions of customer alignment are the most powerful way to achieve widespread adoption and sustained growth.