The Customer Alignment Lifecycle

Benefit from the world’s most successful innovation process

Thank you for your interest in the CAL White Paper. The Customer Alignment Lifecycle (CAL) is a market-strategy framework that builds on the predictable sequence of technology adoption, making innovation and new-product success predictable.

The alignment-lifecycle concept employs psychographic, qualitative, and market segmentation methods that reveal the hidden requirements for business growth. CAL is the process behind 91 percent of all successful products — a vast improvement over the industry average.

In the CAL white paper, High Tech Strategies’ founder Warren Schirtzinger explains what CAL is, how it works and how companies use it to transform the success rate of their new products and innovations. Learn how CAL can align the activities of your organization around the motivations of the end user and systematically create customer value.

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