Methods that guarantee results

Our methods help you accelerate revenue growth and create lasting competitive advantage.

High Tech Strategies uses frameworks and methods that make innovation and new-product success predictable. We employ psychographic, qualitative, and market segmentation methods that reveal the hidden requirements for business growth.

  • Market Relations
  • Technology Adoption Lifecycle
  • Market Segment Identifier
  • The Low Risk Recipe
  • Customer-Alignment Lifecycle

Our frameworks are the driving force behind 86 percent of all successful products.

Market Relations

In any industry, the infrastructure includes all those people between the supplier and the customer who have an influence on the buying process.  These people give credibility to products, services and organizations.  Without the support of the infrastructure, a product, service, or company is sure to fail.

Members of the market infrastructure mediate between you and your prospective customer. Less knowledgeable members seek the reassurance of more knowledgeable ones. Each level of the pyramid influences other levels, particularly those above it.

We use the infrastructure pyramid concept to assess market opportunities and requirements, and to ensure positive word-of-mouth communication after a product has been launched. (read more)

infrastructure relations
technology adoption lifecycle

Technology Adoption Lifecycle

The Technology Adoption Lifecycle provides a deep understanding of customer characteristics and motivations, including the criteria customers use to evaluate competing products and services. These criteria — based on an overriding need to reduce risk — form the basis of new-product acceptance. By knowing how customers perceive and avoid risk, companies are able to systematically create value throughout the organization.

We use technology adoption theory to guide the continual redirection and renewal of your business, and ensure strategic adaptation to your environment. (more detail)

Segment Selector

Successful companies are those that come the closest to seeing the world as their customers do. We define products the way your customers do: in terms of perceived risk and goal achievement. With three decades of experience, we are the best in the world at defining mandatory product attributes at each stage of your category lifecycle.

This is what differentiates High Tech Strategies. We understand the product challenges you face, and with our proven process called the low-risk recipe, we are sure to get it right. Your success depends on it.

segment selection matrix
Low Risk Recipe™

The Low Risk Recipe

Understanding this need for personal safety is the key to accelerating the adoption of a novel or innovative solution to a problem. Personal safety “as perceived by the end user” is the determining factor for anyone trying to introduce an innovation to a society, a group of people or a community.

Mainstream customers primarily want low risk, evolutionary progress (from an established supplier), and familiarity. And every technology or innovation that is currently in the mainstream got there through the creation of a low-risk offering. Eighty-five percent of all new products fail because the creator doesn’t emphasize and deliver the perception of low risk. (more detail)

Customer-Alignment Lifecycle

The customer alignment lifecycle (CAL) is a market-strategy framework that builds on the predictable sequence of the technology adoption lifecycle, making innovation and new-product success predictable. The customer alignment lifecycle framework employs psychographic, qualitative, and market segmentation methods that reveal the hidden requirements for business growth.

CAL is effective because it starts with a deep understanding of customer characteristics and motivations, including the criteria customers use to evaluate competing products and services. By knowing how customers perceive and avoid risk, companies are able to align the actions of marketing, sales, communications, and product management with these requirements and systematically create customer value. (more detail)

-> Download our Customer Alignment Lifecycle white paper

cost benefit analysis alignment infographic