Almost 50 percent of new products fail because they force the customer to assemble incompatible and incomplete solutions on their own. Brainstorming, failing fast, and pivoting are attempts to guess what a complete, compelling and low-risk solution might be. But products based on guessing almost never work and are not dependable methods for predictable new product success.
Why risk failure when you don’t have to? It is time to look past the trendy, ineffective shortcuts that have persisted over the years and adopt a logical approach to product marketing management.
Using our Low Risk Reinvention™ concept we ensure the products you create have exceptional value in the eyes of the buyer AND the end user. This is what it takes to create a breakthrough product. With High Tech Strategies’ market engineering framework as your guide, you will launch remarkably successful products the first time and every time.
Our product marketing management strategy is based in part on the ideas contained in the Technology Adoption Lifecycle, the Customer Alignment Lifecycle™, the Low Risk Reinvention™ and the Market Relations Pyramid. These methods have been used to create market leadership for hundreds of companies since 1991.
Tailored for your situation and preferences
Through workshops, small projects, a growth strategy engagement, a customized growth-strategy program, education, training and more, our consulting services can help your company achieve its growth objectives.
We also invite you to schedule an introductory call or workshop. This is a great way to get acquainted with Warren Schirtzinger and to see your market and product from the customer’s point of view. Only with High Tech Strategies can you make market engineering the cornerstone of your business strategy.
