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low risk market transformation

Market Transformation: solar power

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Accelerating EV Adoption

CleanTech, Innovation Adoption

Recently, the managing partner at High Tech Strategies analyzed the perception of risk held by potential buyer...

Crossing the Chasm Summary

Innovation Adoption

Crossing the Chasm is an innovation-adoption model that was first recognized and described by Lee James and Wa...

Situational Awareness: the key to new pr...

Customer Alignment Lifecycle

Situational awareness is critical to the success of new high-tech businesses and products. Sometimes called "d...

Crossing the Chasm Confusion

Technology Adoption

A comprehensive research project conducted by High Tech Strategies confirms that there is an epidemic of misun...

How to Accelerate the Adoption of Innova...

Innovation Adoption

Worries about loss of progress or lost advantage, relying on an unproven vendor, and the absence of peer-level...

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Accelerating EV Adoption
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Crossing the Chasm Confusion

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22525 SE 64th Place
Suite 246
Issaquah, WA 98027

+1 425 392-5859