The Professional Development Center
Elevate your market-strategy skills with value-based training
Instructor
Warren Schirtzinger
Instructor
Jose Bermejo
Welcome to the professional development center where we help you think like a unicorn creator by offering an expert point of view on differentiation, competitive advantage, value-based product definition and market leadership.
Imagine how much easier it would be to grow your business if you had a product that was perceived as both different and high value. A winning go-to-market strategy is the answer.
Because of the proliferation of new technologies and new products, users are bombarded with choices and have a difficult time differentiating and selecting the best of many alternatives.
Meanwhile, many small companies fighting for recognition in this sea of possibilities can’t understand why their innovative products aren’t selling well.
We will guide and empower your organization through professional development classes that are designed to answer the most important questions related to accelerating growth, differentiation, and competitive advantage. Our proven methodologies help you optimize the way your organization works—advancing their performance and increasing the quality—while addressing real market challenges like introducing new products or boosting adoption at scale.
These are advantages that will help you grow your business no matter what’s happening in the world.
Featured Courses
Value Selection
ONLINE
Identifying Opportunities for Growth
Strategic selection of target markets is critical because there are numerous opportunities, but you have limited resources. Learn how to conduct a value-based analysis of the market landscape, to reveal exceptional opportunities for growth.
$3,975
Value Delivery
ONLINE
Creating a Winning Product Strategy
Market dynamics and value perception changes 15 times on the market adoption curve. Understanding this is essential to growing a business efficiently. Learn how to prioritize and use the customer’s point of view to sustain competitive advantage.
$3,975
Value Communication
ONLINE
Positioning for Growth and Leadership
The most effective way to build a high-tech business is to position your product vs competing solutions in a way that people can easily “get it.” Learn how to communicate the unique value you are providing, by securing a superior market position.
$3,975
