Sustain Market Leadership for SeaSpace Weather Operations
High Tech Strategies was hired to guide SeaSpace through fundamental changes occurring in the weather forecasting industry, and at the same time ensure the company maintained their position of market leadership.
The Challenge
Weather forecasting has become an essential part of commercial and government operations around the world. Earth remote sensing and meteorological forecasting improves safety anywhere that weather can have an adverse effect on operational activities: commercial and military aviation, marine, transportation, public works and utilities, agriculture, mining, forestry, and many others.
At the same time, the sophistication of satellites circling the earth is increasing dramatically as new satellites are launched carrying next generation sensors. To realize the potential of these revolutionary new capabilities, researchers would need comparably advanced data handling technologies and analysis tools.
Market Leadership Protection
SeaSpace was unsure about the best way to address the fundamental changes occurring in their industry, while at the same time maintaining their position of market leadership.
- Recruit partners and allies in order to update their market-leading product for a mainstream audience.
- Skillsets for partnership management were needed, especially for complimentary software and hardware suppliers.
- Product development prioritization focused on application-specific add-ons and algorithms.
The Solution
SeaSpace turned to Warren Schirtzinger at High Tech Strategies for guidance in creating a complete, low-risk product for mission-critical applications where system failure causes extreme disruption. An example is weather-operations systems used by meteorologists who support essential activities.
The Results
Market leadership based on the perception of low risk
SeaSpace now offers a complete solution for “met ops” customers. This complete offering is based on relationships or partnerships with a variety of complimentary organizations that include hardware suppliers, software developers, systems integrators, and service providers:
- PRC Division of Litton Industries
- Thorn Electronic Systems Group
- Raytheon
- SAIC
- Orbital Sciences
- ViaSat
- Scripps Institution
- Naval Research Laboratory
- Rutgers University
- Hughes Space & Communication
High Tech Strategies’ Contribution
- Global reach. We tapped into our global network of industry contacts to develop and apply insights gathered from operations specialists worldwide.
- Technology-adoption expertise. We understand the dynamics of high-risk technology adoption and can help clients develop the perception of low risk.
- Industrial market expertise. Our knowledge of manufacturing and industrial markets enabled us to find ways to simplify processes and save costs.
