How to Accelerate the Adoption of Innovations

Worries about loss of progress or lost advantage, relying on an unproven vendor, and the absence of peer-level support hold many people back from adopting new products and innovations. Here’s how to create an innovation that accounts for the human need for safety.

August 26, 2022
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Crossing the Chasm Summary

Crossing the Chasm is an innovation-adoption model that was first recognized and described by Lee James and Warren Schirtzinger, both of whom worked for Regis McKenna Inc. in the Pacific Northwest. The chasm model describes a market’s acceptance of a new product in terms of the types of users it attracts throughout its useful life.

August 12, 2022
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