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  • Home
  • Market Strategy Training
    • 15 Stages of Value Creation
    • Positioning Fundamentals
    • Strategic Product Planning
    • Opportunity Identification
    • Trade Show Optimization
    • Go To Market Strategy Masterclass
  • Consulting Services
    • Go-To-Market Strategies
    • Positioning
    • Strategy Diagnostics
    • Messaging and Market Relations
    • Change Management
  • Resources
    • Podcast
    • The Low Risk Recipe™
    • Interactive Infographic
    • Articles
    • Technology Adoption Lifecycle
    • Diffusion of Innovations
    • Crossing the Chasm Summary
  • Results
    • About Us
    • Case Studies
    • Contact Us

  • Home

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Value creation marketing

We help high-tech companies use their commercialization strategy as a way to create exceptional value for customers while ensuring competitive advantage over a tsunami of new competitors.

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  • Value Creation
  • Go-To-Market Strategy
  • Offering Development
  • Executive Education
  • Positioning and Messaging
  • Change Management

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