1.
Does your core product feel familiar to the end user and is it compatible with their current systems and methods?
2.
Do you provide support before, during and after the purchase?
3.
Do you deliver the cost-benefit ratio the customer expects without adding unwanted features?
4.
Do you allow a customer to try your product or service before buying it?
5.
Can a customer buy your product from someone they already know and trust?
6.
Does your target market see you and your team as a reference source or expert/counselor in your industry?
7.
Do you contribute to the evolution and success of the market category you’re in?
8.
Do you provide a product roadmap that shows customers what to expect in the future?
9.
Can you provide a clear and specific description of a future market that matches your innovative solution?
10.
Can you articulate your plan to increase value through collaboration with strategic partners?
11.
Do you adhere to industry standards that similar vendors work to support?
12.
Are you enabling independent safeguards that provide privacy and security?
13.
Are recognized organizations supporting your new innovation through sponsorship?
14.
Are you facilitating peer-to-peer conversations or word-of-mouth references?
15.
Are complementary products, tools and services offered by trusted suppliers?
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