Warren SchirtzingerChief Strategy Officer
areas of expertise
- Market strategy development
- Product management
- Technology adoption
- Growth strategy
- Revenue re-ignition
- MBA, Max M. Fisher College of Business, The Ohio State University
- BA, chemistry, College of Wooster
- Grundstuffe II, The Goethe Institute
With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.
Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.
The most effective method of finding and recruiting early adopters is through a technique called “infrastructure relations.” It is a word-of-mouth method of identifying the best early-adopters for your product or innovation.November 23, 2019
Early adopters play a significant role in the beginnings of your high-tech company. Unfortunately everything you learn about marketing to early adopters will fail miserably when you try to use it in the future.October 22, 2019
Market Engineering is a method of avoiding high-tech failure by using a holistic view of both your product and target market. In a well-engineered market, products become a better fit for the changing needs of individuals.August 2, 2019
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