Warren SchirtzingerChief Strategy Officer

Innovation-Adoption Expert
areas of expertise
  • Market strategy development
  • Product management
  • Technology adoption
  • Growth strategy
  • Revenue re-ignition
education
  • MBA, Max M. Fisher College of Business, The Ohio State University
  • BA, chemistry, College of Wooster
  • Grundstuffe II, The Goethe Institute

With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.

Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

publications

  • How to Find and Attract Early Adopters

    The most effective method of finding and recruiting early adopters is through a technique called “infrastructure relations.” It is a word-of-mouth method of identifying the best early-adopters for your product or innovation.

    November 23, 2019
  • Four Unexpected Characteristics of Early Adopters

    Early adopters play a significant role in the beginnings of your high-tech company. Unfortunately everything you learn about marketing to early adopters will fail miserably when you try to use it in the future.

    October 22, 2019
  • An Introduction to Market Engineering

    Market Engineering is a method of avoiding high-tech failure by using a holistic view of both your product and target market. In a well-engineered market, products become a better fit for the changing needs of individuals.

    August 2, 2019

contact details

+1 628 123 4000
131 Bain Street
New York, Pennsylvania 01234, United States

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I have used the concepts and techniques I learned from Warren, every single day for the last 15 years.

Director George Henry
George Henry, PhD
Managing Director, Utility Knowledge Base Inc.

If I had marketing needs of my own, the person that I unquestionably would turn to would be Warren. Of the many marketers I’ve worked with, Warren has the most solid skillset. I respect his research and analytical abilities, excellent writing skills, stellar marketing knowledge, but above all, his foresight and penchant for always looking forward make him a standout in my book

Annette Daoust
Annette Daoust
Founder and CEO, Clean-Tech Writers

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