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High Tech Strategies > Articles and Insights > Early Market Strategy
Harman active noise cancellation

Technology Introduction: Road Noise Cancellation

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new category, energy management certification

Category Creation: energy management certification

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augmented reality

Target Market Selection: augmented reality

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market engineering

An Introduction to Market Engineering

Low Risk Recipe

Market Engineering is a method of avoiding high-tech failure by using a holistic view of both your product and...

go-to-market planning

Go-To-Market Planning

Innovation Adoption

How do you go from an idea or technology to building the right product for the right market to broad market ad...

word-of-mouth communication

Market Relations Maximizes Positive, Wor...

Market Relations

Word-of-mouth communication often deals with awareness, interest, the source's trial experience and product be...

canyon jumping3

Crossing the Chasm Summary

Innovation Adoption

Crossing the Chasm is an innovation-adoption model that was first recognized and described by Lee James and Wa...

cost benefit analysis

How a Crisis Can Dramatically Boost Prod...

Customer Alignment Lifecycle

Product adoption is typically determined by its cost benefit ratio, which is a measure of its value to the cus...

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22525 SE 64th Place
Suite 246
Issaquah, WA 98027

+1 425 392-5859

follow Warren on LinkedIn