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High Tech Strategies >

Innovation Articles and Insights

> Early Market Strategy
Harman active noise cancellation

Technology Introduction: Road Noise Cancellation

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new category, energy management certification

Category Creation: energy management certification

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augmented reality

Target Market Selection: augmented reality

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canyon jumping3

Crossing the Chasm Summary

Innovation Adoption

Crossing the Chasm is an innovation-adoption model that was first recognized and described by Lee James and Wa...

air traffic control specialists

Situational Awareness: the key to new pr...

Customer Alignment Lifecycle

Situational awareness is critical to the success of new high-tech businesses and products. Sometimes called "d...

crossing the chasm confusion

Crossing the Chasm Confusion

Technology Adoption

A comprehensive research project conducted by High Tech Strategies confirms that there is an epidemic of misun...

adoption of innovations

How to Accelerate the Adoption of Innova...

Innovation Adoption

Worries about loss of progress or lost advantage, relying on an unproven vendor, and the absence of peer-level...

market engineering

An Introduction to Market Engineering

Branding Development Wheel

Market Engineering is a method of avoiding high-tech failure by using a holistic view of both your product and...

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22525 SE 64th Place
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Issaquah, WA 98027

+1 425 392-5859

follow Warren on LinkedIn