Innovation Leadership and Experience
Warren established the nation’s first actuarial database to reflect the economics of prepaid legal services on behalf of the Ohio State Bar Association. His research provided the establishment of usual, customary and reasonable (UCR) attorney fees, an actuarially sound schedule of benefits, and documentation to support the economics of prepaid legal services as an employee benefit.
Warren managed the joint development of a computer-integrated manufacturing (CIM) network for Measurex Corporation and Exxon Chemical Company. This project won the first ever CIM Leadership Award presented by a national publication.
Published Paper by Warren Schirtzinger:
Computer Integrated Manufacturing for Flat Die Extrusion
Copyright © 1987 International Federation of Automatic Control. Published by Elsevier Ltd.
Warren managed the development and commercialization of an award-winning innovation that allowed sophisticated laboratory instrumentation to be used on the factory floor for real-time quality control.
Warren co-developed the Technology Adoption Lifecycle (TALC) by updating Diffusion of Innovations theory and making it more specific for high tech. Warren and his colleagues then refined the TALC model by describing a “chasm” between the early adopters of a product and the early majority. Their name for this model was “the marketing chasm.”
Warren and his colleagues introduced their “marketing chasm” framework, and the theory behind it, to writer Geoffrey Moore who advanced the marketing-chasm idea and popularized what has become known as “Crossing the Chasm.” The first edition of the book was published in November of 1991.
Warren managed the introduction and growth of the VoxPro Digital Audio Editing System, which is now a de facto standard in live radio broadcasting.
Warren led the commercialization strategy for a new type of binoculars designed to ensure the safety of life at sea. The binoculars displayed navigation information with a see-through, computer-generated overlay called augmented reality.
Warren was instrumental in the success of the SUMD residential solar program in Sacramento, CA. This transformational program spawned the California Solar Initiative (CSI), and the CSI has in turn led the entire US forward toward a clean energy future.
Warren led the formation and growth of Ansyr Technology, a mobile document management company (acquired by Global Graphics S.A.). At the Early Stage Investment Forum in Seattle, 250 accredited investors and venture capitalists voted Ansyr Technology as “the region’s most promising technology startup.” Full article in The Seattle Daily Journal of Commerce.
Warren led the design and launch of a unique certification program that requires students to utilize class training to implement an energy efficiency project, guaranteed to produce energy savings.
Warren managed the development and launch of the first laser-based inspection system, designed specifically for aviation propellers and blades. The system was created to improve aviation safety.
Warren partnered with TIME Magazine Environmental Hero of the Planet, Steven Strong to author and present “A Roadmap For Utilities in Transition.” This paper presented strategies for utilities wanting to make a transition to a clean energy future.
© 2016. Paper published by the International Solar Energy Society. Selection and/or peer review under responsibility of Scientific Committee
Warren analyzed and presented the methods used across the U.S. to successfully increase the adoption of solar power.
© 2018. Published by the International Solar Energy Society. Selection and/or peer review under responsibility of Scientific Committee
Conference: American Solar Energy Society National Solar Conference 2018