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Contact High Tech Strategies’ founder Warren Schirtzinger to learn more about the Customer Alignment Lifecycle™ (CAL) — a market strategy development process that that delivers remarkable success the first time and every time.

The CAL framework is built around Schirtzinger’s finding that the adoption rate of new products and innovations is governed by the customer’s perception of and willingness to accept risk.

Since 1989, Schirtzinger and his colleagues have partnered with dozens of global, market-leading companies to refine the customer-alignment lifecycle into a proven, customer-centric and repeatable process.