• Prior Art: a retrospective crossing the chasm summary

    • June 2, 2020
    • Posted by: Warren Schirtzinger
    • Category: Early Adopters, Innovation
    No Comments

    The Chasm concept was first recognized and described by Lee James, a senior executive working in the Pacific Northwest for Regis McKenna Inc.

    read more

  • Four Characteristics of Early Adopters That Will Hurt Your Business

    • May 29, 2020
    • Posted by: Warren Schirtzinger
    • Category: CleanTech, Early Adopters, Innovation
    No Comments
    Unreliable characteristics of visionaries

    Early adopters play a significant role in the beginnings of your high-tech company. Unfortunately everything you learn about marketing to early adopters will fail miserably when you try to use it in the future.

    read more

  • Go-To-Market Planning Is All About Avoiding Dead Zones

    • July 25, 2019
    • Posted by: Warren Schirtzinger
    • Category: Business planning, Innovation, Startups
    No Comments
    dead zone

    How do you go from an idea or technology to building the right product for the right market to broad market adoption to building a successful company? The answer is in understanding the needs and motivations of each group in the adoption lifecycle.

    read more