• Crossing the Chasm Summary

    • September 19, 2020
    • Posted by: Warren Schirtzinger
    • Categories: Early Adopters, Innovation
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    Portland, OR

    The original Chasm concept was first recognized and described by Lee James and his colleagues, all of whom worked for Regis McKenna Inc. in the Pacific Northwest.

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  • Four Characteristics of Early Adopters

    • May 29, 2020
    • Posted by: Warren Schirtzinger
    • Categories: CleanTech, Early Adopters, Innovation
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    Unreliable characteristics of visionaries

    Early adopters play a significant role in the beginnings of your high-tech company. Unfortunately everything you learn about marketing to early adopters will fail miserably when you try to use it in the future.

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  • Go-To-Market Planning Is All About Avoiding Dead Zones

    • July 25, 2019
    • Posted by: Warren Schirtzinger
    • Categories: Go-to-market strategy for your startup, Innovation, Startups
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    dead zone

    How do you go from an idea or technology to building the right product for the right market to broad market adoption to building a successful company? The answer is in understanding the needs and motivations of each group in the adoption lifecycle.

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