High Tech Strategies, Inc.
  • CAL
    • Markets
    • Customers
    • Product Definition
    • Sales Strategy
    • Positioning
    • Cost-Benefit Ratio
  • SERVICES
  • RESULTS
  • RESOURCES
  • ABOUT
High Tech Strategies, Inc.
  • CAL
    • Markets
    • Customers
    • Product Definition
    • Sales Strategy
    • Positioning
    • Cost-Benefit Ratio
  • SERVICES
  • RESULTS
  • RESOURCES
  • ABOUT
425 392 5859
info@highhtechstrategies.com
  • Crossing the Chasm Summary

    • September 19, 2020
    • Posted by: Warren Schirtzinger
    • Categories: Early Adopters, Innovation
    No Comments
    Portland, OR

    The Chasm concept was first recognized and described by Lee James, a senior executive working in the Pacific Northwest for Regis McKenna Inc.

    read more
  • Four Characteristics of Early Adopters That Will Hurt Your Business

    • May 29, 2020
    • Posted by: Warren Schirtzinger
    • Categories: CleanTech, Early Adopters, Innovation
    No Comments
    Unreliable characteristics of visionaries

    Early adopters play a significant role in the beginnings of your high-tech company. Unfortunately everything you learn about marketing to early adopters will fail miserably when you try to use it in the future.

    read more
  • Go-To-Market Planning Is All About Avoiding Dead Zones

    • July 25, 2019
    • Posted by: Warren Schirtzinger
    • Categories: Go-to-market strategy for your startup, Innovation, Startups
    No Comments
    dead zone

    How do you go from an idea or technology to building the right product for the right market to broad market adoption to building a successful company? The answer is in understanding the needs and motivations of each group in the adoption lifecycle.

    read more
categories
  • CleanTech
  • Communications Strategy
  • Early Adopters
  • Go-to-market strategy for your startup
  • Innovation
  • Market Engineering
  • Startups
Make an appointment today

Join Warren Schirtzinger for a free strategy assessment.

Contact Form
archive
High Tech Strategies, Inc.

Warren Schirtzinger is an expert in psychographics and the development of strategies that lead people to adopt new innovations.

Warren is an intellectual capitalist. He helps emerging high-tech and CleanTech companies: launch new products or innovations, attract the right customers at the right time, and dominate their markets.

Website Resources

  • About Us
  • Articles
  • Clients and Results
  • Contact Information
  • Online Learning
  • Services
  • Strategy Brief

Join our community to receive innovation-adoption tips every week.


 

Stay ahead of the pack !

© 2021 High Tech Strategies, Inc. All rights reserved