Go-To-Market Planning Is All About Avoiding Dead Zones
- July 25, 2019
- Posted by: Warren Schirtzinger
- Categories: Go-to-market strategy for your startup, Innovation, Startups
How do you go from an idea or technology to building the right product for the right market to broad market adoption to building a successful company? The answer is in understanding the needs and motivations of each group in the adoption lifecycle.