• Go-To-Market Planning Is All About Avoiding Dead Zones

    • July 25, 2019
    • Posted by: Warren Schirtzinger
    • Categories: Go-to-market strategy for your startup, Innovation, Startups
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    dead zone

    How do you go from an idea or technology to building the right product for the right market to broad market adoption to building a successful company? The answer is in understanding the needs and motivations of each group in the adoption lifecycle.

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