Product adoption is typically determined by its cost benefit ratio, which is a measure of its value to the customer. COVID-19 helps startups and established companies amplify the value of their product. And the best way to measure this value is with a cost benefit analysis.
Situational awareness is critical to the success of new high-tech businesses and products. Sometimes called “doing the right things at the right time,” your activities and business disciplines must always be in alignment with the customer or end user.