Situational awareness is critical to the success of new high-tech businesses and products. Sometimes called “doing the right things at the right time,” your activities and business disciplines must always be in alignment with the customer or end user.

Product adoption is typically determined by its cost benefit ratio, which is a measure of its value to the customer.  COVID-19 helps startups and established companies amplify the value of their product. And the best way to measure this value is with a cost benefit analysis.