Innovation-Adoption Expert

The Innovator’s Journey

If you’re like most entrepreneurs I know, you create wonderful new products and innovations and make our lives better.

You care about making a difference and want to have a business that’s successful, while also having time to spend with your family.

The journey to entrepreneurial success is often very long and filled with uncertainty.

And it’s not as easy as it sounds.

Creating a new product or innovation and getting everyone to use it is hard work. There are so many moving pieces!

  • Finding new customers
  • Keeping current customers
  • Knowing what type of people to hire
  • Anticipating shifts in the market
  • Increasing your competitive advantage
  • Minimizing selling costs
  • Identifying the best partners and allies
  • Knowing how much resource to allocate to new products
  • …and more
8 signs of product failure

When you finally get your product fully developed, prospective customers delay purchasing. When you get your sales channels working efficiently, a new technology makes your product look old. When you succeed in one area, another falls behind.

This leaves most entrepreneurs asking: Will I ever realize the dream that launched my new product or company? Will I ever build something bigger than myself?

I’ve been there

I was employee number five in “Seattle’s Most Promising Startup.” We had everything going for us: lots of money, a great product, and partnerships with Microsoft and Adobe. But the company failed because we didn’t stay aligned with our customers as they evolved.

But along the way I learned the secrets to long-term customer alignment and mass-market adoption. And since then I’ve introduced and/or helped accelerate the adoption of some of the most important business, technology and clean-energy innovations of the last twenty years.

I’m an expert in growing products and businesses. I can talk with an entrepreneur, the founder of a startup, or a CEO and immediately detect weaknesses and determine if their product, sales and positioning are aligned for mainstream market success. I have worked with over 100 companies and have helped all of them grow their revenue.

As the founder of High Tech Strategies, I guide and educate founders and CEOs about how to stay aligned with the ever-changing needs of their customers, and achieve category leadership in a mainstream market.

And the best part? Every business I’ve helped, has moved toward their goals. And the owners felt like they were finally realizing their dream.

Results we deliver

I can help you suceed

Now, I spend the majority of my time helping high-tech leaders, entrepreneurs or CEOs who have—or want to have—an emerging business that can become a market leader. There are two main ways I do that:

  1. I’ll help you align the attributes of your offering and the value you deliver with the motivational characteristics of your target audience.
  2. I’ll show you how to lower the perceived risk of doing business with your company, so that mainstream customers feel comfortable buying.

Will I have the privilege of working with you next?

You don’t have to wonder if you can turn your vision into reality. You can build your business into a mainstream powerhouse.

You don’t have to dream about finding the answer to scaling and long-term growth. You can run a successful high-tech company now.

When you show up with an “alignment” mindset and learn from an experienced business executive/mentor, you can be successful. If you’re willing to align your activities with your customers, I’ll be your mentor. Together, we can reach your goals.

Let’s get started.

are you in alignment?

Use my free customer-alignment tool to evaluate your current target customer, products, value proposition, distribution channels, marketing messages and more.

I have used the concepts and techniques I learned from Warren, every single day for the last 15 years.

Director George Henry
George Henry, PhD
Managing Director, Utility Knowledge Base Inc.

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