Ideas and Articles 2018-01-25T23:46:38+00:00

Our Thought Process

Enjoy our thoughts on diffusion of innovation, market acceptance, human behavior, healthy living and other fascinating subjects.

What’s the Best Way to Expand the Use of Solar WITHOUT Government Subsidies? Put Solar on the White House?

Whenever government support for solar declines, we are reminded of how important it is for renewable energy markets -- especially solar power -- to operate

By |Technology Adoption|

How 1BOG Helps Make Solar More Appealing to Mainstream Customers

We hear this topic discussed almost everyday in the solar industry. How do we reduce or eliminate barriers to adoption, and what programs or activities