Business Strategy

Four Characteristics of Early Adopters That Will Help, and Then Later Hurt, Your CleanTech Business

By | 2018-02-16T04:41:39+00:00 February 16th, 2018|Business Strategy, CleanTech, Disruptive Technology, Marketing, product management|

Early adopters play a significant role in the beginnings of your CleanTech company. In order for CleanTech products to achieve mass market appeal, they must be refined and improved by a sequence of users, starting with innovators and early adopters. This dynamic, called Diffusion of Innovation, is critical to the success of any emerging CleanTech

Chasm Crossing Confusion – Why Solar Adoption is Unique

By | 2018-01-28T01:35:43+00:00 July 20th, 2017|Business Strategy, Disruptive Technology, Technology Adoption|

After recently watching several members of the solar industry misinterpret Crossing The Chasm at InterSolar North America, I thought it might be helpful to: re-visit the foundation of the Crossing the Chasm framework, provide a rough first-look estimate of solar market penetration, and then offer a few suggestions about how to recognize the unique characteristics